The Role of Prospection in Altruistic Bone Marrow Donation Decisions

Vekaria, K.M., Hammell, A.E., Vincent, L., Smith, M., Rogers, T., Switzer, G.E., & Marsh, A.A.

Prospective donors' ability to vividly imagine the future experience of donating bone marrow predicts their follow-through on actual donation, revealing a critical role for mental simulation in bridging the intention-action gap.